Using Competitive Intelligence Tools to Beat the Competition

Many webmasters spend a lot of time tweaking their sites for the search engines because they think that search engines will bring them the most traffic for the time and money spent. It is a good use of time but combine a link building campaign and competitive intelligence and any webmaster can triple the traffic they currently have. With good competitive intelligence you may triple your conversion rate as well by bringing very targeted traffic.

Strategic Link Building

Link building is directly related to search swot analysis engine optimization. Because of this many webmasters fail to think about link building as a strategy of its own separate from search engine optimization. Strategic link building can bring in a lot of targeted traffic to your website. There are four good methods for obtaining quality links. Each method becomes more powerful.

The first method is simple and easily implemented. You go surfing for sites that you like, and would appeal to your visitors, and you ask for a link. It helps to offer a reciprocal link in exchange but it is not always necessary.

To get results, you’ll need to send your request to about ten sites for every one positive response you get. Once you get some experience, these odds will improve. So, expect to do a little work. The results will be worth it.

Please Note: In approaching the prospective website’s webmaster, make sure you are sending them a relevant link request and make it personal. Let them know you visited their site and why a link would be valuable. There are a few link building software programs that send spam to webmasters. You want to make sure that the email you send is sincere. Link building is a legitimate marketing strategy and approached ethically it can have significant impact on your bottom line. It’s worth taking the time to do it right.

The second link strategy is also very powerful. It is also simple. Submit articles to free content sites to be included in other websites and ezines. The free content sites will post your articles on their websites and offer your article to webmasters to reprint on their sites and newsletters. This is a great strategy. The reason it works so well is that each article has a resource box that contains your website name and a link. The article can be reprinted only as long as it also contains the resource box. If you have a popular subject, your article and link can get published on thousands of websites this way.