Because most people view the same billboard several times, they remember it and frequently identify it with the brand and company. Billboard designs are catchy and memorable, and they are an excellent method for potential consumers to learn about your company and remember it until they need it. Customers may be exposed to a brand or service only once or twice through other kinds of advertising, while billboards provide continuous exposure as people pass by. Although the message is shorter than it would be in other ad formats, it can stay in people’s minds longer because it is there throughout all hours of the day. Do you want to tap into new small and medium sized business owners, social media and digital advertisers?. Read more about ooh advertising here. Free sales tool that enables your LED display or digital billboard for online and 24/7 sales. Join the largest and fastest growing on-line national digital billboard network.
Billboard Advertising ROI
This is great for those starting a business and local businesses in general, whose target audience is very broad, yet within one geographic area. Billboard location is the most important consideration when choosing outdoor advertisement. Factors that influence the effectiveness of a billboard include traffic speed, proximity of the sign to the road, and traveler destination.
Pack DOOH target sporty – Paris
“This piece also takes advantage of the Times Square space by creating a visual tapestry of sharing that spreads across the screens and leaps from building to building.” In this stunning advert for the BBC’s adaptation of Dracula, bloody stakes stick out from this billboard during the day. But at night, a light on the side of the billboard means that the placement of the stakes form a haunting shadow of Dracula himself. It’s certainly a clever way to get people’s attention and draw passers by back at a later date. In this advert for the BBC’s adaptation of Dracula, bloody stakes stick out from this billboard during the day.
Billboard ads offer increased consumer exposure minus the added cost. Top Media says paying for billboard ads is 80% less expensive compared to TV. Color-changing displays are a great way to capture attention and put the spotlight on your message. With many people trying to limit their time outdoors, using this billboard style will let you maximize your ad spend. There are many brands that made a work of art with their billboards.
If you drive for more than 15 minutes in any direction, you will almost certainly come across a static billboard. Many of these billboards include exterior lighting, making it simpler for anyone passing by to view them regardless of the time of day. One of the most important billboard design recommendations is to make things as basic as possible. Because your audience will be on the go, they will not have time to read the specifics. Large, strong graphics and fonts make it simpler for someone driving or strolling by to understand the message. Billboard Advertising Guide 17Poster billboards are usually smaller in size, typically measuring around 12 feet high and 24 feet wide.